Denim Momentum

Denim: The Fabric of Autumn 2024

As the crisp air of autumn rolls in and summer fades into a memory, fashion enthusiasts everywhere are turning to their wardrobes for pieces that marry comfort with style. Enter denim—the quintessential fabric for Autumn 2024. Whether it’s in the form of classic blue jeans, jacket, skirts, or even accessories, denim is making a bold statement this season. Not just for its timeless appeal, but for its versatility, durability, and ability to effortlessly transition from casual to chic. And of course we're here to say that monogramming adds a layer of personalisation that makes a personal fashion statement.

Here’s why denim is set to dominate the fashion scene this fall.

1. A Timeless Classic Meets Modern Trends

Denim has long been a staple in fashion, but 2024 is seeing a revival with modern twists. Designers are playing with silhouettes, washes, and embellishments that feel fresh while still honoring the fabric’s rugged heritage. High-waisted wide-leg jeans, distressed denim jackets, and oversized shirts are among the season’s top trends. Expect to see unique takes like patchwork denim, two-tone designs, embroidered details (including monogramming) and eco-friendly washes making their way into street style and high fashion alike.

We love to monogram denim because the fabric embroiders so well and almost any thread colour works well against blue denim.  We offer a few products with a denim finish including our new denim Portobello Tote:

Our children's Denim Jacket is a popular gift for babies and toddlers. 

2. Effortless Layering for the Season

Autumn is all about layering, and denim is the perfect base layer for any outfit. Pair your favorite denim jacket over a chunky sweater, or layer a denim shirt under a tailored coat for a polished look. This season, denim-on-denim—once a daring choice—is now a fashion-forward staple. Mixing and matching different shades of denim adds depth and texture to outfits, creating looks that are cozy yet chic. 

We go further and suggest denim-on-denim-on-denim but adding a denim bag like our denim Portobello Tote to the outfit. 

3. Sustainable Choices: Denim Goes Green

Sustainability is a significant theme in fashion, and denim is leading the charge in 2024. Brands are focusing on eco-conscious manufacturing processes, using organic cotton, recycled materials, and water-saving technologies. Sustainable denim brands are gaining traction, offering consumers guilt-free choices without sacrificing style. Investing in quality denim pieces not only adds longevity to your wardrobe but supports ethical practices that are better for the planet.

By adding a monogram to your denim, it makes a forever piece.  Or add monogramming to a pair of vintage jeans or a second-hand denim jacket to make them your own. We are often brought items like this for monogramming and we love to see the transformation a monogram offers.  

We also love to see a basic high street purchase made in to a bespoke wardrobe icon with a monogram, such as this denim shirt from Primark:

4. Denim Accessories: A Subtle Nod to the Trend

If head-to-toe denim feels a bit too bold for your style, there’s always the option to incorporate it subtly through accessories. Denim handbags, totes, baseball cap and even shoes are making waves this season. These pieces are a playful way to tap into the trend without fully committing to a denim-heavy look. Plus, they add a casual yet polished element to your autumn wardrobe.

We're also seeing denim in home accessories including these fabulous Citizens of Humanity napkins which were brought to us for embroidery:

5. Weather-Proof and Durable

As we transition into colder months, denim’s durability becomes even more appealing. Its heavy weave provides the perfect amount of warmth for cool autumn days, especially when layered. Denim is resilient—it holds up well against wear and tear, making it an ideal fabric for outdoor activities like apple picking or weekend hikes. Plus, its timeless nature means you can keep wearing your favourite pieces year after year without worrying about them going out of style.

6. Color Trends: Beyond Basic Blue

While classic blue denim will always have a place in our hearts (and closets), autumn 2024 is all about experimenting with new colors. Earth tones like olive, rust, and tan are making their way into denim collections, reflecting the warm hues of fall foliage. Black denim is also having a moment, offering a sleek and modern alternative to traditional blue. These fresh color palettes allow for endless styling possibilities, making it easier to incorporate denim into every aspect of your fall wardrobe.

To read more about denim trends, check out this article from Preview: