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What is Initially London and what products do they offer?

Initially London is a British luxury gifting brand specialising in monogrammed products UK and bespoke embroidery services London. We create personalised gifts for weddings, corporate events, milestones, and private occasions.

Explore our personalised gifts


How can I learn to design my first monogram with Initially London?

Watch out Show Me How” video. If you are still stuck, please call 0800 1560878 or email hello@initiallylondon.com.

See the Monogramming Guide


Do your product prices include monogramming?

Yes! Every product includes the cost of a single monogram embroidered on one side.

  • Second-side monogram available for an additional charge

  • Multiple monograms on one item possible - email us for pricing

  • All monogramming is crafted in our London studio


Is there a limit on the number of letters for my monogram?

No limit! You can monogram initials, full names, hashtags, house names, or social media handles. Monogramming embroidery works on towels, napkins, bags, and more. If it fits in the machines, we will gladly monogram it! Creative design options include initials, names, couples monograms, family logos/crests, or corporate monograms


Why does the surname initial appear in the center of some Shape monogram styles?

Traditional monogramming emphasises the surname initial in the centre.

  • Allows first and second initials to wrap around the surname

  • Great for couples monograms

  • Use the preview function on our product pages to rearrange letters if desired

  • Perfect for table linens, gifts, and personalised homeware

  • A traditional monogramming style

Can I use special characters, hyphens, or accents in my monogram?

Yes! Double-barrelled surnames, accents, and non-English letters are supported.

  • Some fonts may not display punctuation online, but we can add them in the studio, just drop it in the notes

  • Provide instructions in Special Instructions at checkout

  • Works on bags, towels, napkins, and other personalised gifts


Can I use fewer or more than three letters in Shape monogram styles?

Shape styles requiring three letters must have three letters to maintain the design.

  • Other Shape styles allow 1–2 letters

  • Letter fonts allow unlimited letters arranged in a line

  • Can't find a shape style you like? Give the studio a ring and we might be able to create something bespoke for you

Can I place an order by phone, email, or in person?

Yes! Contact us via phone, email, or visit our London studio by appointment.


How long will my order take to arrive?

Orders are normally prepared and shipped within 10 business days.

  • Stock shortages may slightly extend lead times

  • Seasonal peaks (June, Christmas) may increase delivery times

  • Notify us of a firm “need-by” date in your notes at check-out for prioritisation


Can I rush my order?

Yes! Mention your ‘need by date’ in Special Instructions and choose Express delivery (Tracked 48) to minimise transit time. Same-day courier delivery is also available in London, contact hello@initiallylondon.com to enquire. 


Can I request a monogram in a style not on your website?

Yes! Send a screenshot or image, and we can recreate it for a small design fee. Our design fee usually £36.00. Saved designs can be reused for future orders


Can I add images to my monogram, like flags, animals, or symbols?

Yes, we can add motifs for an additional charge (£7.50–£25 depending on complexity).


Can you monogram my company, school, or club logo?

Yes! We can convert a high-quality PDF or JPG into embroidery format.

  • One-time setup £36.00 fee applies

  • Once processed, the design can be reused indefinitely

  • Perfect for corporate gifting or uniforms


Can you match thread colours to a fabric or wallpaper?

Absolutely!

  • Bring a fabric swatch to the studio for exact matching

  • Pantone matching available if necessary

  • Works for towels, cushions, and other homeware


Can you monogram an item I already own?

Yes, subject to suitability. Check our our embroidery service page here

  • We advise against very valuable or one-of-a-kind items

  • A release form is required for liability


Can Initially London source items not on the website?

Yes, we have an extensive supplier network. We have often manufactured bespoke items for our business clients. Contact bespoke@initiallylondon.com to enquire. 


Can I visit your studio?

Yes! Visit by appointment to see our full line in person.

  • Studio: 19A Heathmans Road, Ground Floor, London SW6 4TJ

  • Open Monday - Friday, 9:30am to 5pm. 

What if I'm not happy with my order?

  • Monograms entered incorrectly by the customer cannot be refunded/exchanged

  • Please do check monogram design carefully before submitting

  • Damaged or faulty items will be replaced.

What if I'm very happy with my order?

Please do leave us a review and share your photos!

  • Google or TrustPilot reviews are much appreciated and help spread the word.

  • Tag @initiallylondon on Instagram, Facebook, and TikTok


Do you work with trade clients?

Absolutely. Initially London works closely with many PR companies, events organisers, wedding planners and corporate gifting.

  • Trade discounts for event planners, PR firms, interior designers, corporate gifting departments, schools, and other organisations

  • Minimum orders start at 10 items and wholesale discounts are applied

  • Speak to our dedicated team to discuss: bespoke@initiallylondon.com
  • Check out our Business Page here