Everybody’s talking about personalisation. It’s fun, practical and oh-so-fashionable.
Initially London proudly presents a line of one-of-a-kind, affordable gifts and indulgences featuring your personally designed monogram in stylish fonts and a wide range of thread colours.
We take the ancient tradition of the monogram and make it modern, chic and colourful. Whether it is a special birthday gift, a thank you for your host, an end-of-year gift for a great teacher, sports bags that will never go missing, practical and stylish apparel and accessories for every member of the family… we do all that and more.
We partner with brands we love which make products that meet our own personal standards of style and quality. We won’t sell anything that we wouldn’t carry, use or give ourselves.
We then embroider a monogram or personalised design that you create yourself with the MONOGRAM IT! tool.
We want you to be 100% happy with your Initially London purchase. If you have any questions or problems or comments about our product line or website, we would very much like to hear from you. Please email us at email@example.com and we will get back to you as quickly as possible.
If you are looking for an item and don’t see it on our website, or would like to design an item to your own specifications, please see the Bespoke area of our website. We can also re-create any existing monogram… the design on your grandmother’s silver or linen, a club or corporate logo, a house name, etc. We would love to work with you to source and create exactly what you need.
Please read the terms and conditions carefully before using this website.
Initially London Limited (“Initially London”) has registered trading offices at 31 Moore Street, London SW3 2QW. Initially London Ltd. is registered in England with the company number 9254941.
All users of Initially London’s website agree that its use is subject to the following terms and conditions; if you do not agree to these terms and conditions, please do not use or order from our website.
This website and the products on it are provided “as is” and without warranties of any kind.
Initially London does not represent or warrant that the functions contained in our website will be uninterrupted or error-free, that the defects will be corrected, or that this website or the server that makes it available are free of viruses or other harmful components.
Initially London does not make any warrantees or representations regarding the use of the material on our website in terms of correctness, accuracy, adequacy, usefulness, timeliness, reliability or any other facet of use.
Typographical Errors & Inaccuracies
If a product on Initially London’s website is inadvertently listed at an incorrect price, Initially London reserves the right to refuse or cancel any orders placed at the incorrect price. If your credit card has already been charged for the purchase at the correct price, Initially London will issue a credit to your credit card for that amount.
From time to time there may be other information on our website relating to product descriptions and availability that contains errors, inaccuracies or omissions. Initially London reserves the right to correct any inaccuracies and to change or update information at any time without prior notice, including after you have submitted your order.
Limitation of Liability
Initially London will not be liable for any damages that result from the use of materials on our website or the performance of our products, even in Initially London has been advised of the possibility of such damages.
Revision, Termination and Assignment
These terms and conditions, in whole or in part, may be changed or terminated at any time, without notice, by Initially London. Any changes will go in to effect on the date posted on our website and will apply to all current and past users of our website.
Initially London may assign its rights and duties under these Terms and Conditions to any party at any time without notice.
Use of Site
The images used on the Initially London website are the property of Initially London or are licensed for Initially London to use. Any unlawful use of our images is prohibited and any misuse will be reported.
Harassment in any manner or form on the site, including via email, chat or by use of obscene or abusive language, is strictly forbidden.
Impersonation of others, including an Initially London employee or representative, as well as other members or visitors on the site is prohibited.
You may not upload to, distribute or otherwise publish on our website anything which is libellous, defamatory, obscene, threatening, invasive of privacy or publicity rights, abusive, illegal or otherwise objectionable to Initially London.
You may not upload commercial content onto Initially London’s website, or use the website to solicit others to join any other commercial online service or other organisation.
Initially London cannot review all communications and materials posted to, or created by, users accessing our website. Initially London is not responsible for the content of these third-party communications and materials. Initially London allows you to view and distribute user-generated content on our website, acting as a passive conduit for such distribution and not undertaking any obligation or liability relating to any content or activities on the site. Initially London reserves the right, in its sole discretion, to remove material that it deems to be defamatory, abusive or obscene; fraudulent or misleading; in violation of any copyright, trademark or intellectual property laws; offensive or otherwise unacceptable.
You agree to indemnify, defend and hold harmless Initially London, its officers and directors, its employees, agents and suppliers, from and against all losses, expenses, damages and costs, including reasonable attorneys’ fees, resulting from the violation of these Terms and Conditions or any activity related to your account by you or any other person accessing our website using your login account.
Initially London may offer links to other websites operated by third parties as a value-added service to our clients. However, Initially London has no control over these linked websites, all of which have separate private and data collection policies, terms and conditions. These links are for your convenience only and therefore you access them at your own risk. Initially London strives to protect the integrity of its website and the links that have been placed on it, so we would very much like any feedback from you on our own website as well as any websites we provide links to (successfully or not).
Initially London is committed to protecting the privacy of information you share with us on our website. We make you three promises:
• to provide you with notice of your ability to opt out of information sale, rental or exchange with other marketers;
• to honour your request not to share your details with other marketers; and,
• to honour your request not to receive email or other solicitations from Initially London
Information We Collect
We need your name, address, email address, and credit/debit card number, expiration date, security code and billing address to process your order, and to forward your order confirmation to you. We also request a telephone number in case we need to contact you with any questions about your order. We pass this information on to DPD, our shipping courier, in case they need to contact you.
Your information may be made available to our website hosting partners, credit card processing companies and other service providers who assist us in operating our website or servicing you, so long as those parties agree to keep any information we provide confidential. We may also release your information when we believe it is appropriate to comply with the law, enforce our website terms and conditions, or protect our rights, property or safety.
Non-personal information such as click stream information, browser type, time and date may be provided to other parties for marketing, advertising or other uses such as analysing preferences, trends and sales statistics.
Security and Safety
We use secure server software to protect the information you provide us whenever you log in to your account. This software encrypts your information before it is forwarded to us as required under United Kingdom data protection legislation.
We safeguard your privacy by limiting access to customer account information to only those who need access to perform their job. They are required to keep the information confidential. We use only full log in and password controls on our registration and sales order systems to further safeguard your customer account information. You can review your account information at any time after logging in to our website.
All credit card information is transmitted via Secure Socket Layer (SSL) technology and is then encrypted into Initially London’s databases so only we are able to decode it. However, there can be no 100% guarantee that information transmitted over the Internet is secure. So while we do everything possible to protect your data, we cannot guarantee or warrant the security of any information you transmit to or from our website, and you do so at your own risk.
Cookies are small files that a website or its service provider transfers to your computer’s hard drive through your Web browser. A session cookie expires immediately when you end your session (by closing your browser). A persistent cookie stores information on the hard drive so when you end your session and return to the same website at a later date the cookie information is still available.
Cookies are used to help us understand your preferences based on previous or current activity on our site, which enables us to:
• personalise your experience on our website
• respond quickly to your customer service requests
• quickly process transactions
• inform you of our new products and offers
You can instruct your computer to warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (Internet Explorer, Safari, Chrome, etc) settings. If you need assistance, look at the Help menu in the browser. If you turn cookies off, you will not have access to many features that make your site experience more efficient and some of our services will not function properly. However, you can still place orders by emailing Customer Service.
We may contract with third parties to assist us in better understanding our website users based on data collected with cookies. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our own business, and are required to keep all information confidential.
Park Life Photography provided photographic services for this website (www.parklifephotography.co.uk).
Website design was provided by The Shape Of (www.theshapeof.com) and website construction, hosting and maintenance is provided by rhc creative strategy (www.rhc.uk.com).
Many of our products come with washing, tumble drying and ironing instructions and, where provided, we recommend that you follow them closely. When in doubt, please use the following guidelines to ensure the optimal care of your Initially London product:
• Wash at a maximum of 40°C
• Wash dark colours separately at lower temperatures
• Bath towels should be tumble dried to maximise their softness and thickness
• Linen and cotton hand towels and tea towels should be tumble dried at a low temperature setting
• Do not tumble dry apparel, bags or accessories
• Iron as needed on a gentle setting
As all our products are personalised just for you to your specifications, we are regrettably not able to accept returns. Orders cannot be cancelled or changed once the transaction has been confirmed.
Initially London is not responsible for customer mistakes or errors in spelling, punctuation or grammar, order quantity, or other ordering errors. Please ensure that you review your order carefully before submitting it.
However, if you receive a damaged item, or different monogram, size or colour from what you ordered, we will of course replace it. In the unlikely event that this happens, please contact as within 10 days, at firstname.lastname@example.org to organise a replacement.
Returns can be sent to: Initially London 31 Moore Street London SW3 2QW
Initially London can only deliver within the United Kingdom.
Most orders will be produced and dispatched within 7 business days although there may be a slight delay during exceptionally busy periods.
We ship all our products via DPD for a flat rate of £5.99. Orders are normally delivered next business day between 9am and 5pm. Someone will need to be available to sign for your delivery, but DPD will give you the option to re-deliver if this is not possible. Once your order has been dispatched by Initially London, you will receive an email with tracking details so that you an monitor your delivery until it arrives with you.
Due to high demand for our bespoke monogrammed products we can not guarantee orders taken after Friday 24th November will arrive before Christmas.