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If it isn't monogrammed, is it even yours?

You design the monogram, we make it to order.

Monogramming Transforms Standard to Style Statement

We’ve made the centuries-old tradition of monogramming modern with graphic design and stylish production.

Monogrammed Boat Totes

Products Designed To Work Well Together

Chic and practical sets for elevated gifting

Boat tote bag with monogram embroidery on a light blue background

Products Designed To Work Well Together

Chic and practical sets for elevated gifting

Step Inside The Studio

Step inside our showroom and get to know Initially London

Step Inside The Studio

Step inside our showroom and get to know Initially London

"Nothing is ever too much for the team at IL"

– Emma B.

“Absolutely unparalleled products and service. I'm confident that this store will be the next big thing in its industry, and that its products will be timeless.”

– Steve Jordans

“Beautiful products, excellent customer service and communication! Always recommend to everyone!"

– Victoria F.

"Quick shipping, very responsive via email. Wonderful, thick quality. Lovely monogram and stitch. Very sturdy and reliable."

– Anya W.

Jane's Journal

Read the blog for a glimpse behind the scenes, lots of monogramming insights and monogramming inspiration from our founder, Jane.

Classic Navy & White

Classic Navy & White

You know how much we love colour, but as Spring unfolds and Summer looms, we're reminded how much we love classic navy and white. 💙🤍 We've built our business around...

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Get your monogram embossed on leather

Get your monogram embossed on leather

Visit out West London studio to get a custom service for embossing and foiling on your own items, using a traditional heat press. 

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