** We are now closed for the holidays. All orders will be shipped from 2 January 2025. **

Have you seen the American trend for ironic boat totes?  The original US supplier of boat totes, LLBean, offers a monogram design service on their website (similar to ours but not quite as elaborate) which allows clients to type in whatever text they want for embroidery on their bag.
An instagram account called @ironicboatandtote started posting images of bags that she came across on social media, the press, IRL, et cetera.  And it's gone viral lately, helped by a couple of good articles in Harpers Bazaar (see image below), The New York Times and Vogue (second image below).
boat tote embroidered with funny words
 
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We've seen the fruit of some creative juices on our own website and not just on boat totes.  Take a look at some of the fun ways our clients have used our monogram design app: 

A client who loves to travel...

 ironic boat tote embroidered with Jet Lag

You may recognise yourself in this one,,,

You know who you are...

We actually made this bag for Ian Stanley from Tears for Fears...

tote bag with embroidered hashtag

Yoga mats are great places to embroider some inspiration...

yoga mat with no pain no gain embroidery

Santa's making those lists right about now...

How you want to be greeted each morning as you put your face on... 

Or this...

Sometimes just a number is all you need to get the point across...

Sadly this will resonate for some time yet...

For the uni student heading out for Freshers Week, stuffed with paracetamol, plasters, antibac ointment, allergy tablets, Berroca, condoms (!)...

 
So, go on, get creative with our monogram design tool and embroider your thoughts on to any of our bags. Here are some ideas to get you thinking:
Favourite song title? 1999...
Favourite hashtag? WTF.... L8R...
Emotional state of mind?  Dazed... Confused... or both
Current status?  Was his...
Edicts? Vote... 
This is fun, right?  

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