Every year on April 22, people around the globe celebrate Earth Day, a day to reflect on the beauty of the planet and the responsibility we all share to protect it. What began in 1970 as a grassroots environmental movement has grown into a worldwide day of action, awareness and advocacy.
Earth Day is a reminder that even small choices like reducing single-use plastics, conserving water, recycling or minimising packaging can make a big impact. We'd like to take this opportunity to talk about the actions our business has taken to protect the earth for the future. By making individual small changes, collectively can make a huge difference.
We're doing our best to keep sustainable retailing at the heart of our business and we thought it's a good time to let you know what we're doing to reduce our single-use plastic consumption and to offer sustainably made products.
1. We carry a timeless and classic product line made, as much as is practical, from 100% natural fibres. We do not chase trends or fads, so our product line is timeless and classic and we don't have offer deep discounts to shift stale merchandise from season to season.
2. We source as much as possible in the UK and when we do source abroad we are very careful to work with suppliers who treat their staff and the environment fairly.
3. We have eliminated the use of plastic in our packaging. We now package most of our items in reusable drawstring bags that make great shoe bags or bags for hair accessories, belts or other items while travelling or storing them. Our shipping packaging, for orders that we post, is made of recycled and recyclable paper envelopes. Our shopping bags, for orders that are collected in store, are recyclable paper.
4. We offer a number of products that help our clients to reduce their reliance on single use plastic or paper. Just a few of these include:
Straw Baskets
Never take a plastic bag in the shops again. Our classic palm leaf and raffia baskets are versatile and stylish staples, handmade from all natural materials. A straw basket can rise to any occasion: from running errands, to picnics and the beach on holiday. Our bags look incredibly distinctive with a colourful, fun monogram. Add some cute tassels to add some colour and swing to this classic, timeless handmade basket.
Jute Tote Bags
Our jute bags are the ideal sustainable swap for any cotton, plastic and nylon carrier bags you might have - you will swear by this chic yet super handy product! Jute is a plant fiber that is rapidly renewable and very durable, it needs less water to survive and no chemical interventions. Though just a simple crop, the fibres weave beautifully and create incredibly beautiful and durable bags. Our monogrammed jute bags are designed to be a little bit glamorous and perfectly proportioned to carry all you may need, wherever you need to go. We offer jute tassels to dress up these bags too.
Insulated Water Bottles
With plastic goods being the main culprits polluting our lakes, rivers and oceans harming wildlife and releasing toxic substances, steer clear of plastic goods and stay hydrated instead with Initially London's water-bottle range. Take the plunge yourself and opt for a stylish and more sustainable option.
We've partnered with Ocean Bottle to bring you a stylish, functional and personalised bottle that is easy to clean and keeps liquids cold and hot for hours and hours.
Our bottles come in two sizes and a range of colours, so the sky is your limit with what combination and monogram style you may choose... you could even go for a fun slogan or quote to keep you motivated whilst at the gym or working away in the library whilst the sun is shining outside. Our bottles really are the perfect combination of fun and functional!
Linen Napkins
We love the classic look of monogrammed linen napkins on the table. But it's not just a pretty way to lay a table. Using linen napkins instead of disposable paper napkins will save lots of trees. If you're really clever, you could monogram each family member's name on a napkin so it can be used several times before washing. Or go the traditional route and monogram your initials in a pretty monogram shape like Intertwined or Modern Fancy.
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