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2024 Best Sellers

Meet the Top 10 Best Sellers of 2024.  We love to look back on our best selling products in January because they tell us so much about our business and help us shape our goals for 2025.  

The main message is that monogramming goes best with classic pieces with simple but elegant design, that are durable and well-made. We don’t go in for trendy colours or styles.  When you monogram something, you want to last and never go out of style. 

So here our the top ten best selling monogrammed products from our website. These are all products that are here to stay… we’ve worked closely with our manufacturers to have them made just for us, to our specifications with respect to the textiles, the colours and the details like pockets, handles and zippers.  And each is designed to wear any of our monogram font styles well.

St James Wash Bag

Monogrammed cotton seersucker wash bag

Our classic St James Wash Bag tops the list again... this timeless seersucker bag has been our bestseller since we introduced it back in 2016.  It’s durable and machine-washable so it will last for ages. 

Embroidery Service

Our monogramming service for clients’ own goods is now our second biggest product.  There is very little we won’t monogram for you, whether it’s with embroidery, laser-etching or foil embossing.  Whether it’s towels or bedding, shirts, baby gifts, vintage finds or anything else, send them to us for the perfect finishing touch. 

Maine Boat Tote

Heavyweight 100% cotton canvas Large Boat Tote with two large letters embroidered on the front

This classic boat tote is more popular than ever because it's the most useful bag in the world.  Ours is made of very heavyweight canvas so it holds it shape, and it is strong enough to carry the heaviest of loads.  And yet it's lightweight itself. We've added a discrete zipper closure so contents can be securely closed in, but the zipper folds down agains the inside of the bag when you want an open bag.

 

Linen Hemstitch Napkins

Monogrammed White Hemstitch Napkin made from 100% Pure Linen with a traditional hemstitch border around the edge on top of a plate - Initially London

Nothing is more classic and elegant than monogrammed linens.  Our gorgeous 100% linen napkins with a hand-drawn ladder hemstitch border are understandably popular.  

Oakham Duffle

Everyone needs a classic weekend travel bag and our canvas Oakham Duffle seems to have fit the bill.  It is lightweight and folds flat when not in use, but it holds a long weekend's worth of gear. We introduced a second colour this year which has broadened its appeal.  Choose between the classic navy/white combination or the rugged tan/brown version. 

Pimlico Duffle

Monogrammed Khaki Pimlico Holdall with White Lettering, made from  100% waxed canvas with genuine leather straps and handle - Initially London

Our waxed canvas Pimlico Holdall offers a water-resistant alternative for a weekend bag.  It's boxy shape is generous and the leather handles are comfortable to hold.  No wonder this is a popular bag.

Leighton Bath Towels

Monogrammed towels

Monogrammed towels are a beautiful (and practical) finishing touch in a bathroom.  There's no more personal space, and monogramming works extremely well on terry, linen or cotton towels.  Personalised linens make gorgeous gifts.

Oakham Wash Bag

Navy Monogrammed Oakham Wash Bag with a large circle white monogram, made from Heavyweight cotton canvas with a water resistant lining - Initially London

The Oakham is classic toiletries bag that is lightweight and sized just right. Pair it with the Oakham Duffle to make a great set. The navy version has been a best-seller for years, and this year we added a tan version to match the tan duffle.  

Lambeth Pouch

It's no surprise that the Lambeth Pouch has been popular.  It's so useful in so many ways:  as a beach bag for your phone and sunglasses, as a travel case for your cords and adaptors, a place to keep travel documents secure, a pencil case, a handbag organiser, a makeup bag... we could go on.  The monogramming is the fun part... choose a font style and thread colour to make this bag uniquely yours.

Faro Beach Towel

Note how our beach towel colours work well with the Lambeth Pouches and St James Wash Bags... that's just one reason why these pretty towels are so popular.  They are a silky soft terry velour on one side and thirsty towelling on the other.  
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But keep an eye on our New In collection as well, because we’re always introducing something new which might become this year’s best seller!  
 

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