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Visit us in our Fulham studio and showroom

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New In - Our Newest Monogrammed Finds

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Monogramming That's More Than Just Initials

personalised tray with etched initials

Designed By You, Made By Us

1. Shop

Browse our collection of own-brand goods, carefully designed and curated to ensure there is something lovely for everyone on your shopping list.

2. Design

Design a monogram for each purchase from our huge font style and thread colour range. Every font has a personality so our design tool is made for experimentation.

3. Creation

Our skilled team of textile artisans will bring your monogram design to life in our London studio. This is personalisation taken to another level.

Monogramming Transforms Standard to Style Statement

We’ve made the centuries-old tradition of monogramming modern with graphic design and stylish production.

Our Most Popular Collections

The Cocktail Edit

The Cocktail Edit

Monogrammed linen tissue box cover

The Dressing Table Edit

Fitness Edit - Initially London

The Fitness Edit

Everything But Embroidery Monogrammed Gifts

Everything But Embroidery Monogrammed Gifts

Products Designed To Work Well Together

Make a gifting collection with chic and practical product sets

Products Designed To Work Well Together

Make a gifting collection with chic and practical product sets

toiletries bag made from water-resistant poly raffia

Salcombe Wash Bag

£40.00
Borough Market Shoulder Basket monogrammed by Initially London -

Borough Market Shoulder Basket

£75.00
Faro Beach Towel

Faro Beach Towel

£45.00
toiletries bag made from water-resistant poly raffia

Salcombe Wash Bag

£40.00
Borough Market Shoulder Basket monogrammed by Initially London -

Borough Market Shoulder Basket

£75.00
Faro Beach Towel

Faro Beach Towel

£45.00

Why Shop With Initially London?

Made to Order

Every order is produced with care and passion in our London studio by our talented team of textile designers and embroidery experts.

Developing Talent

We are proud to nurture and support the careers of the creative people who are part of our story.

Experience & Knowledge

We've been in business for over 10 years. There's very little we haven't monogrammed!

Minimal Footprint

Our studio is renewably powered. Our packaging is minimal and recyclable. Our products are made from natural or recycled materials wherever possible.

Step Inside The Studio

Step inside our showroom and get to know Initially London

Step Inside The Studio

Step inside our showroom and get to know Initially London

"Nothing is ever too much for the team at IL"

– Emma B.

“Absolutely unparalleled products and service. I'm confident that this store will be the next big thing in its industry, and that its products will be timeless.”

– Steve Jordans

“Beautiful products, excellent customer service and communication! Always recommend to everyone!"

– Victoria F.

"Quick shipping, very responsive via email. Wonderful, thick quality. Lovely monogram and stitch. Very sturdy and reliable."

– Anya W.

Jane's Journal

Read the blog for a glimpse behind the scenes, lots of monogramming insights and monogramming inspiration from our founder, Jane.

Monogrammed travelling trunk

Monogramming Inspiration from (Early) America

I recently travelled to St Augustine, Florida on the northeast coast of the state. It's famous for so many things, and so worth visiting, not least because it's the oldest continuously...

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Monogrammed bath towels

Terry Towelling's British Heritage

Bath towels and monogramming go together like butter and jam: butter without the jam is delicious, but once you've had jam there's no going back to just plain butter.  Once...

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