A monogram distills your name to its essence
Why Fonts Matter in Monograms
There is personalisation and then there's monogramming.
We use graphic design to offer a huge range of font style choice so that your monogram Is a reflection of your personal style.
Initially London's monograms are more than just initials... they are names and personalities distilled to just a few beautifully executed letters.
Design Your Own Monogram on Every Product
Embroidered monograms are a centuries-old tradition, featuring in British lifestyle back to the Middle Ages. Initially London has revived the tradition by making monogramming modern, fun and affordable with graphic design and machine embroidery.
Shopping with us involves becoming the monogram designer for every item you purchase. Choose from over 50 font styles and thread colours on our monogram design app to create your unique design.
Letter shapes work in mysterious ways from one font style to another so you can preview your design to make sure it's perfect before adding it to your cart.
Talented and passionate mbroidery artisans bring your designs to life in our London embroidery studio.
Click on the photo to see our London studio in action
read Jane's Journal for monogramming insights and trends
Tray Chic
Have you seen our gorgeous personalised perspex trays? They are a bit of a sleeper product because clear acrylic is so hard to photograph. But we're obsessed with some of the recent orders for these beautiful home accessories and wanted to be sure you've seen them. We laser-etch the design...
Flower Show Season is Full of Monogramming Inspiration
It's our favourite time of the year... the Royal Horticultural Society's Chelsea Flower Show is underway which stimulates so many other celebrations of all things floral. Chelsea in Bloom and Belgravia in Bloom shop participants have the most beautiful displays emanating in all directions from Sloane Square along the theme of...
Earth Day 2025
Every year on April 22, people around the globe celebrate Earth Day, a day to reflect on the beauty of the planet and the responsibility we all share to protect it. What began in 1970 as a grassroots environmental movement has grown into a worldwide day of action, awareness and advocacy....
Trade Series
Black & White Wedding Monogramming
When Claire, the founder of Claire Do Monte Weddings, contacting us about creating embroidered linen napkins for a chic evening wedding at The Ned in London, we were delighted to help. We are an official supplier for The Ned and the venue is well known to us... this wedding reception...
All Aboard the Nespresso Express
Bespoke embroidery service for luxury brands looking for branded merchandise for press events, product launches and other corporate events.
Natalie Hewitt Events: Bespoke Floral Napkins
It was an utter joy to work with Natalie Hewitt Events to create very special embroidered napkins for this wedding weekend at Wilderness Reserve in rural Suffolk. The flowers were a central feature of the celebration and the bride wanted the carefully designed arrangements to last long past the weekend. So...
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