Design Your Own Monogram on Every Product
Embroidered monograms are a centuries-old tradition but Initially London's monograms are modern, fun and affordable thanks to graphic design and machine embroidery.
We let you be the monogram designer for every item you purchase. Choose from over 50 font styles and thread colours on our monogram design app to create your unique design.
Letter shapes work in mysterious ways from one font style to another so you can preview your design before adding it to your cart.
We bring your designs to life in our London embroidery studio.
Click on the photo to see our London studio in action
read Jane's Journal for monogramming insights and trends
Monogram Inspiration: Our Favourite Books
Sometimes the hardest thing about monogramming is choosing the font style. While there are dozens of our most popular font styles available on our website for you to preview before you decide on your design, sometimes the occasion requires something more bespoke. Maybe it's a vintage piece that calls for...
2024 Best Sellers
Meet the Top 10 Best Sellers of 2024. We love to look back on our best selling products in January because they tell us so much about our business and help us shape our goals for 2025. The main message is that monogramming goes best with classic pieces with...
The Most Popular Monogrammed Gifts
Monogrammed gifts are popular because they are personal and thoughtful, and make the recipient feel like you've made an extra effort. And while they do require a bit of planning, we take all the effort out of the gifting. Here are some of the most popular monogrammed gift ideas, with...
Trade Series
Natalie Hewitt Events: Bespoke Floral Napkins
It was an utter joy to work with Natalie Hewitt Events to create very special embroidered napkins for this wedding weekend at Wilderness Reserve in rural Suffolk. The flowers were a central feature of the celebration and the bride wanted the carefully designed arrangements to last long past the weekend. So...
de Gournay Dinner Party
We were delighted when de Gournay, the hand painted wallpaper brand, approached us to purchase our Rattan Chargers for a special dinner party they were hosting in Nantucket. Being such huge fans of table decor of all kinds, not just monogrammed napkins, we were super excited to see the final...
David Hicks Floral Napkins
Although we usually specialise in monograms in text form, we also love working with embroidered motifs and graphics. This particular project was already quite a graphic design, based on a vintage textile pattern, so we could pretty much mach it identically with embroidery. The original print was sent to us in the...
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