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Visit us in our Fulham studio and showroom

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New In - Our Newest Monogrammed Finds

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Collection of bags with monogram embroidery initials 'JW' and 'HT' on a white background
Collection of bags with monogram embroidery initials 'JW' and 'HT' on a white background
Etched tray with monogram initials
Boat tote bag with monogram embroidery on a light blue background
Boat tote bag with monogram embroidery on a light blue background

Designed By You, Made By Us

1. Shop

Browse our collection of own-brand goods, carefully designed and curated to ensure there is something lovely for everyone on your shopping list.

2. Design

Design a monogram for each purchase from our huge font style and thread colour range. Every font has a personality so our design tool is made for experimentation.

3. Creation

Our skilled team of textile artisans will bring your monogram design to life in our London studio. This is personalisation taken to another level.

Monogramming Transforms Standard to Style Statement

We’ve made the centuries-old tradition of monogramming modern with graphic design and stylish production.

Our Most Popular Collections

The Cocktail Edit

The Cocktail Edit

Monogrammed linen tissue box cover

The Dressing Table Edit

Fitness Edit - Initially London

The Fitness Edit

Everything But Embroidery Monogrammed Gifts

Everything But Embroidery Monogrammed Gifts

Products Designed To Work Well Together

Make a gifting collection with chic and practical product sets

Products Designed To Work Well Together

Make a gifting collection with chic and practical product sets

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Tracker Key Chain Case

£30.00
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Perspex Trays

from £65.00

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Tracker Key Chain Case

£30.00
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Perspex Trays

from £65.00

Why Shop With Initially London?

Made to Order

Every order is produced with care and passion in our London studio by our talented team of textile designers and embroidery experts.

Developing Talent

We are proud to nurture and support the careers of the creative people who are part of our story.

Experience & Knowledge

We've been in business for over 10 years. There's very little we haven't monogrammed!

Minimal Footprint

Our studio is renewably powered. Our packaging is minimal and recyclable. Our products are made from natural or recycled materials wherever possible.

Step Inside The Studio

Step inside our showroom and get to know Initially London

Step Inside The Studio

Step inside our showroom and get to know Initially London

"Nothing is ever too much for the team at IL"

– Emma B.

“Absolutely unparalleled products and service. I'm confident that this store will be the next big thing in its industry, and that its products will be timeless.”

– Steve Jordans

“Beautiful products, excellent customer service and communication! Always recommend to everyone!"

– Victoria F.

"Quick shipping, very responsive via email. Wonderful, thick quality. Lovely monogram and stitch. Very sturdy and reliable."

– Anya W.

Jane's Journal

Read the blog for a glimpse behind the scenes, lots of monogramming insights and monogramming inspiration from our founder, Jane.

Shop Indie This Holiday Season

Shop Indie This Holiday Season

Have you seen this statistic making the rounds lately, encouraging shopping with independent retailers rather than Amazon? (image courtesy of Tooka London) We thought we’d fact-check the statistic because it...

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Monogramming Inspiration from Marie Antoinette

Monogramming Inspiration from Marie Antoinette

Let them embroider monograms... Marie Antoinette is known for many things by many people, but thanks to a new exhibit at the Victoria and Albert Museum, her role in making...

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