A monogram distills your name to its essence
Why Fonts Matter
There is personalisation and then there's monogramming.
We use graphic design to offer a huge range of font style choice so that your monogram Is truly a reflection of your personal style.
Initially London's monograms are more than just initials... they are names and personsalities distilled to just a few beautifully executed letters.
Design Your Own Monogram on Every Product
Embroidered monograms are a centuries-old tradition but Initially London's monograms are modern, fun and affordable thanks to graphic design and machine embroidery.
We let you be the monogram designer for every item you purchase. Choose from over 50 font styles and thread colours on our monogram design app to create your unique design.
Letter shapes work in mysterious ways from one font style to another so you can preview your design before adding it to your cart.
We bring your designs to life in our London embroidery studio.
Click on the photo to see our London studio in action
read Jane's Journal for monogramming insights and trends
Moroccan Craftsmanship
We are passionate about the design and production of our product line. Because if you're going to go to the trouble of monogramming, you want the embroidery to be sewn on something you love that's going to last. So we look high and low around the world for the...
Our Favourite Monogrammed Travel Bags
February is always a good month for a getaway. Whether it’s a half-term holiday with kids or a grown-up weekend away for Valentines Day, the annual pilgrimage to the slopes or a Vitamin D top-up in the sun… a little travel is the best medicine for the winter blues. With...
Chasing Winter Sun in Monogrammed Style
There's no doubt the UK has had a long, gloomy run of weather lately. Seems like the sun will never shine reliably again and we find ourselves day-dreaming about our next holiday in the sun. Which also gets us thinking about all our monogrammed travel bags and accessories. There’s something...
Trade Series
Natalie Hewitt Events: Bespoke Floral Napkins
It was an utter joy to work with Natalie Hewitt Events to create very special embroidered napkins for this wedding weekend at Wilderness Reserve in rural Suffolk. The flowers were a central feature of the celebration and the bride wanted the carefully designed arrangements to last long past the weekend. So...
de Gournay Dinner Party
We were delighted when de Gournay, the hand painted wallpaper brand, approached us to purchase our Rattan Chargers for a special dinner party they were hosting in Nantucket. Being such huge fans of table decor of all kinds, not just monogrammed napkins, we were super excited to see the final...
David Hicks Floral Napkins
Although we usually specialise in monograms in text form, we also love working with embroidered motifs and graphics. This particular project was already quite a graphic design, based on a vintage textile pattern, so we could pretty much mach it identically with embroidery. The original print was sent to us in the...
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